About Lucinda Hage
How She Started
From Ranch Roots to Oregon’s #1 Coldwell Banker Companies
Lucinda Hage’s story begins on a ranch in central Oregon, where hard work, grit, and resilience were a way of life. Those values carried her through early careers in the emergency medical field, event coordination, and hospitality—industries that sharpened her ability to lead under pressure, communicate with empathy, and deliver exceptional service.
In 2005, after moving to the Portland metro area, Lucinda became a full-time Realtor with Coldwell Banker. From the start, her vision was bigger than sales—she wanted to build something lasting, to lead, and to make an impact in the industry. Just four years later, in 2009, she seized the opportunity to purchase a small Coldwell Banker office in Newberg, Oregon, with only seven agents.
That decision became the foundation for a remarkable growth story. Through relentless focus on culture, systems, and agent success, Lucinda grew the company into nine thriving offices with 130+ agents spanning the Valley, Portland metro, and Oregon Coast. Her companies have been recognized as the #1 Coldwell Banker group in Oregon for several consecutive years, a testament to her leadership and her unwavering commitment to excellence.
Coaching and InfluEncing
Since 2017, Lucinda Hage has been more than just a coach with Tom Ferry International—she’s been a force of transformation. When she first stepped into the role, she brought with her a wealth of experience as a business owner, leader, and real estate professional. But what she discovered along the way was something deeper: a true calling to coach, to teach, and to lead.
Over the years, Lucinda has coached hundreds of agents, teams, and companies across the U.S. She’s walked beside them in the trenches—helping them install systems that scale, create processes that actually work, and most importantly, empowering leaders to rise up with clarity and confidence. Her impact is not just measured in sales volume or GCI—it’s measured in lives changed, businesses stabilized, and dreams reignited.
What makes Lucinda stand out is not just her mastery of Tom Ferry’s world-class coaching frameworks, but the way she embodies them. She doesn’t simply teach strategies; she breathes belief into people. She has a way of seeing potential in others long before they can see it themselves, and then holding them accountable to the version of themselves they always wanted to be.
Ask the hundreds of professionals who have worked with her, and you’ll hear the same thing: Lucinda makes you better—not just as a business owner or an agent, but as a human being. She leads with intelligence, insight, and grit, and she coaches with a mix of compassion and relentless expectation that pushes people beyond their limits.
That’s what it means to be a Tom Ferry coach. And for Lucinda, it’s more than a career—it’s a passion, a mission, and a privilege.
Her proudest role
Lucinda often says that her greatest job isn’t running companies or leading teams—it’s being Laura’s mom. Growing up, she was blessed with parents who were hands-on: a mother who was always present and a father who showed her the value of hard work. That balance shaped her deeply, and it’s the gift she wants to pass on to Laura.
Since she was a baby, Laura has grown up watching her mother work, lead, and build, already sparking in her an entrepreneurial spirit. Yet beyond the business, what matters most to Lucinda is time—time spent watching Laura learn, flourish, and grow into her own light. Whether at home or traveling together, she treasures every moment.
For Lucinda, success isn’t defined by numbers or titles, but by raising a daughter who knows she is loved, supported, and inspired. And in that, being a mom will always be the most important and most rewarding role of all.
Newberg Office: 616 E First St., Newberg, OR 97132
McMinnville Office: 2077 NE Hwy99W. McMinnville, OR 97128
Lincoln City Office: 1815 NW HWY 101, Lincoln City, OR 97367
Eugene Office: 2741 Shadow View Dr. Eugene, OR 97408
Newport Office: 830 N Coast Hwy. Newport, OR 97365
Sheridan Office: 430 S Bridge St. Sheridan, OR 97378
West Linn: 21420 Willamette Dr., West Linn, OR 97068
Tillamook Office: 110 Stillwell Ave, Ste E, Tillamook, OR 97141
Medford Office: 300 East Main St, Medford, OR 97501
Company PhilosOphy
Lucinda’s vision reaches far beyond numbers. She set out to create a company where agents could devote their full energy to serving buyers and sellers—knowing that the background work, marketing, and systems were being handled with excellence. She built a full marketing team, paired with insightful coaching and diligent training, and admin teams designed to elevate every agent’s performance. Her philosophy is simple: success isn’t just about having the most agents or the highest sales volume—it’s about creating the most number one agents. Agents who don’t just sell homes, but who go the extra mile for their clients, delivering a level of service that defines trust, care, and professionalism.
From her ranch roots to leading Oregon’s top-ranked Coldwell Banker companies, Lucinda’s journey reflects resilience, growth, and the belief that leadership is about lifting others higher.
Her team
Lucinda surrounds herself with a team built on the foundation of Five to Thrive—leaders, staff, and agents who embody excellence in every detail. From managers who coach and recruit, to admins who keep systems sharp and offices sparkling, to agents trained with care and accountability, her team is united by core values and a shared vision. Together, they create an environment where talent grows, clients are served at the highest level, and excellence is the standard—not the exception.
Core Values
Working Hard, Living Well
We are high achievers who do what it takes to get the job done. When we’re at work, we’re fully present, focused, and driving big, needle-moving results. When we’re away from work, we recharge, enjoy life, and stay connected to the people and experiences that matter most.
Service-Minded
We show up with open hearts and open hands, ready to serve. We are committed to providing exceptional value to our agents, clients, and community.
Growth-Minded
Our only competition is who we were yesterday. We embrace goal-setting, personal development, vision building, and the pursuit of challenges that stretch us and fuel our growth.
Results Oriented
We focus on outcomes, not just to-do lists. We set clear expectations, anticipate needs, and follow the roadmap that leads to success. With hard work, intention, and focus, we believe anything is achievable.
Positive Outlook
We choose gratitude. We choose optimism. We cultivate an environment full of energy and positivity—an energy you can feel the moment you walk through the door.
Approachable
We value inclusion, empathy, and compassion. We listen, seek solutions, and support one another as a unified team and community.
Integrity
We are honest—with our clients and with each other. We own our mistakes, learn from them, and hold ourselves accountable. We reject gossip, and we do the right thing—even when no one is watching.